Streaming video on demand software can be used for different purposes:

• Subscription Services (Purchase and Download Single Tracks). Consumers will be able to download tracks through their subscription and play as often as desired, the tracks will be linked to licenses that have start and end dates.
  
  
• Rental Services. For instance, consumers might rent a movie that allows them to begin viewing it anytime within 30 days, and for 24 hours once they start playing it.
  
  
• Video-on-Demand or Pay-Per-View Movies. Content can be viewed, licensed and played back through a customer's computer after he paid for viewing.
  
  
• Live DRM: Enjoying Concerts and Sports Events in Real Time. With our streaming on-demand software content owners can deliver protected live digital media content,such as news, rock concerts, or major sporting events over the Internet as the events are happening, without requiring the content to be batched and saved first.
  
  
• Preview and Purchase Content. When streaming media software is integrated, a retail Web site can offer consumers the option to preview songs before buying them.
  
  
• One File, Different Licenses. With video-on-demand software consumers can be offered a choice of licenses when purchasing content (i.e. for 1 month of playing, for 3 months, etc.).
  
  
• Company Presentations: Protection of Sensitive Material. A company can protect sensitive digital media assets, such as recorded company presentations, and employees that are unable to attend a company meeting can view the taped presentation at a later time using the benefits of streaming media solution, a one-time license for the content is issued silently, and the video begins streaming.
  
  
• Distance Learning. A university can save videos of lectures and discussions and encrypt them by using Windows Media DRM so they can be streamed or downloaded to students' computers after the acquisition of a license. The student logs in, and a license is sent to his/her computer. The university uses the license as an attendance record and also for billing purposes.
  
  
• Provide video support FAQs and software updates to customers. Media files with FAQ lectures or prepaid software updates can be delivered to particular customers (with one-time license for the content silently issued).

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